When CEO Steve Gex and his Biopsys team launched BioLucent to pioneer the use of MammoPad, they turned to Dowling & Dennis for marketing and PR guidance. They did the same upon selling BioLucent and spinning off Cianna Medical. The Orange County Register tells the companies' stories here.
BIOPATCH Protective Disc with CHG
Provide first-ever public relations support for an older technology receiving new focus from Johnson & Johnson Wound Management.
BioLucent & MammoPad Breast Cushion
BioLucent asked Dowling & Dennis to create marketing and PR programs beginning with the launch of MammoPad.
Venetec International & StatLock
Create "catheter securement" product category with new device family called StatLock, in a crowded market competing against commodity items such as tape and suture. Market distinguishing product attributes to support premium pricing and paradigm shift.
